My Aruba Campaign

ORANJESTAD - For many years now I've shied away from requests for poems dedicated to Aruba. I still believe I am unable to articulate what this place means to me. When the offer to make a fun video about my favorite spots on the island came along however, I immediately accepted.

I was very excited to receive the trust to run free and develop the script for the introduction video of Aruba Tourism Authority's My Aruba Campaign. My task was to make a video inviting the Aruban citizens to create their own 30-second video promoting our island by visiting their favorite spot or engaging in their favorite activity while explaining what they love about it.

With the Aruban audience in mind, I developed the scenarios and together with JDB Creative Agency, we realized the below video, which I am truly proud of. Press play and if you are living on the island be sure to create and submit your video for a chance to win 2 tickets to NYC!

Participa den e campaña ‘My Aruba’ y gana 2 ticket pa New York!

Bo tin te cu dia 15 di december pa promove Aruba y participa pa gana 2 ticket pa New York! Demostra den bo MyAruba video cu Nos ta e One Happy Island di berdad! Bishita pa upload, share y participa. #myarubacampaign #thisismyaruba #onehappyisland #oficinaditurismo

Posted by Aruba Tourism Authority on Monday, November 13, 2017

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