Freeway Creative Agency | 2019
As the ramifications of the COVID-19 pandemic continue to develop in Aruba, one particular challenge that many residents are facing is to stay inside. This piece explores the underlying mechanisms that may account for the difficult time a population experiences when asked to refrain from behaviors that are inherent to their culture.
A population that primarly thrives on the outside, may struggle when forced to be inside. Nevertheless, the piece suggests this is no ordinary population. This population—when asked to dig deeper in order to survive—will retreat. It would seem, that when it’s all said and done, only those who have used the time to cultivate their inner strength will persevere when it’s time to go back outside.
Videography: Sebastian Hofer
Poetry & Narration: Rosabelle Illes
Freeway Creative Agency | 2019
As the ramifications of the COVID-19 pandemic continue to develop in Aruba, one particular challenge that many residents are facing is to stay inside. This piece explores the underlying mechanisms that may account for the difficult time a population experiences when asked to refrain from behaviors that are inherent to their culture.
A population that primarly thrives on the outside, may struggle when forced to be inside. Nevertheless, the piece suggests this is no ordinary population. This population—when asked to dig deeper in order to survive—will retreat. It would seem, that when it’s all said and done, only those who have used the time to cultivate their inner strength will persevere when it’s time to go back outside.
Videography: Sebastian Hofer
Poetry & Narration: Rosabelle Illes
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