Creating content for others was not something I thought I’d be doing when I decided to study psychology. In fact, of the many hats I wear daily, this one fits most uncomfortably. Each new project brings a delicious uneasy feeling that I have grown to seek out obsessively. So much so, that I consider the absence of that feeling an indication that I am not the right person for the job. But as soon as we have no idea where to begin and what to expect, sign me up, succeed or fail—let’s create!