Creating content for others was not something I thought I’d be doing when I decided to study psychology. In fact, of the many hats I wear daily, this one fits most uncomfortably. Each new project brings a delicious uneasy feeling that I have grown to seek out obsessively. It’s reached a point where I view the absence of that feeling as a sign that I might not be the right person for the job. But as soon as we have no idea where to begin and what to expect, count me in, succeed or fail—let’s create!